Price reductions-an effective method of attracting customers and improve the level of sales
Petroleum–Gas University from Ploiești, Romania
PROCEEDINGS of
North International Conference of Economics,
Issue 1 / 2016,
pp.172-178
ISSN 2537-317X
ABSTRACT
We are tempted to buy the desired products at a lower price. But how small can the price be?
Up to what level might decrease the price of a blouse or a shirt from company X? Reducing the
price decreases the quality level of the product concerned? These questions have led to case
study that will be presented in this paper.
Keywords: price, discount, sales, international affairs.
