A model of consumer’s attitude towards durable goods
Petroleum–Gas University of Ploiești, Romania
PROCEEDINGS of
North International Conference of Economics,
Issue 1 / 2016,
pp.229-238
ISSN 2537-317X
ABSTRACT
Attitude, as elementary process of consumer’s behavior is one of the most widely discussed
topicsin the research addressed to consumer behaviorstudy. Study of consumer attitudes knows
an impressive history that transcends scientific literature on consumer behavior, originating in
psychological studies of human and social behavior. The present research aims to underline de
importance of attitude as behavioral process upon the decision purchase process. The model
proposed by the authors is verified in the research conducted. The research itself shows how
attitude dimensions influence different steps of the decision process and underlines the impact
of attitude on the customer choice of car brand. The paper also presents the limits of the
proposed model and possible directions for further studies.
Keywords: attitude influence, decision purchase process, attitude dimensions
